Wednesday, December 28, 2011

Boston's WBZ Makeover Enters a Cold Sea of Blue

Boston's local channel 4 news station, WBZ recently underwent a $750,000 makeover that includes a new set design and revised logo, reports the Boston Globe. The changes were made in an effort to better compete in a market where other stations are gaining viewership. In addition, the station is continuing to solidify their brand evolution from NBC to CBS in an affiliate change in 1995.

WBZ general manager Ed Piette says, "How do you contemporize a legacy television station? What we have here is no different than Cadillac, which was born in the 1920s, which is still very 21st century. Our look and our feel was getting a little long in the tooth."

At first glance, the set's new look – a slick, blue, purple, and metallic grey palette feels clean and contemporary. The logo, which looks to be the same art, just converted to a one color semi-transparent white knockout treatment, compliments the set nicely and pops off the dark blue backgrounds. All in all, a fine execution.

But after looking at the sea of blue competitive landscape, it begs one to ask, why change from a warm, inviting color palette to an undifferentiated cold metallic look. The set may have needed some updating, e.g. the dated wood veneer, riveted paneling, and lighting, but this feels like a change for change's sake, as Piette says, it "…was getting a little long in the tooth."

What set WBZ apart (visually) from competitors, is it's friendly and bright color palette including a vibrant yellow and cyan. The same warm tones were also reflected in the set that used wood accents and warm lighting. And although becoming a bit dated, the old set felt more inviting and human while this new set feels more like a 21st century version of the game battleship or a scene from the next Bourne flic – cold and mechanical. And what looks like an effort to "contemporize" the station ends up feeling like a half-step back in time, just with better technology.

I would have loved to see the same technological steps taken to update the set, i.e. the HD monitors and smart lighting, but with the bright color palette. Here's to hopes that viewers enjoy the new set, and don't jump ship just because of the look and feel.


«Oldest   ‹Older   201 – 221 of 221
Alex Christian said...

Thank you for sharing the information, you might also be interested in checking out some
Best 8 Person Tent

bilal khan said...
This comment has been removed by the author.
bilal khan said...

Rousing. I'm set for break out the old earth, myself. Much obliged for sharing.

online seo training courses

Freedom Apk said...

easeus data recovery license code
easeus activation code
easeus license code
Download Link Here
easeus data recovery license code

whale drawing said...

Thanks for the best was very useful for me.keep sharing such ideas in the future as well. Thanks for giving me the useful information.

Anonymous said...

flappy bird apk
peggo apk
trinus vr apk
dsploit apk
tubemate apk

all in one games 1 said...

flappy bird apk
peggo apk
trinus vr apk
dsploit apk
tubemate apk

cara menggugurkan hamil said...

just information we only provide information for those who need it
A. cara agar cepat hamil setelah selesai haid
B. cara agar cepat hamil
C. cara alami untuk segera mendapat kehamilan
D. makanan dan minuman agar cepat hamil
E. masa subur biar cepat hamil
F. panduan agar cepat hamil

Unknown said...

Helplinehub Bankhelp axis bank mobile number to check balance allahabad bank balance check miss call no

jaastark said...

KineMaster for mac
Free fire for mac

Techbee Media said...

payumoney customer care 24x7 number

Unknown said...

Very interesting information I like this site very much so much superb information.
Friv Games
Kizi Games
Yepi Games

Sophie Grace said...

Long time no see your article. I am very glad when see your post. Click here to take part in the games. Thank you. sims 4 cc

anggita nirbaya said...

Disini kami akan berbagi informasi tentang cara menggugurkan hamil dengan cepat dan akurat dengan menggunakan obat aborsi . Mungkin Anda adalah salah satu yang ingin mencari tahu obat penggugur kandungan yang aman dan terbukti ampuh , agar dapat membantu anda untuk melakukan proses cara mencegah kehamilan yang tidak Anda inginkan . Saat ini memang banyak sekali situs yang jual obat aborsi secara online . Namun anda harus lebih cermat dalam memilih . Misoprostol adalah obat menggugurkan kandungan terbaik untuk menginduksi rahim , dan ini bisa anda gunakan untuk memperlancar haid atau sebagai obat telat datang bulan untuk menggugurkan kandungan

Pengobatan Luka Gangren Secara Optimal said...

Interesting and nice information, thanks for sharing :)

Pengangkatan Kista Bartholin Tanpa Operasi
Obat Penurun Berat Badan Alami
Pengobatan Keloid Secara Efektif
Cara Ampuh Atasi Bopeng
Cara Mengobati Pembengkakan Prostat
Cara Ampuh Atasi Fatty Liver

richardsimonse said...

Download GOM Player 2019 for Windows
Download GOM Player APK 2019 for Android
Gom Player 2019 Free Download
Download Mozilla Thunderbird 2019
Download Cfosspeed 2019 for Windows
Download Smart Defrag 2019 for Windows
Download Mp3tag 2019 for Windows
Download Maxthon Cloud Browser 2019 for Windows

Service Center Nokia said...

Kursus Indonesia
Kursus Indonesia
Kursus Indonesia
Memory Card
Konektor Charger
Firmware Android
Imei Null
Octoplus Samsung

brianoconner7474 said...

Thanks for posting this. Your blog is so atractive and very informative and helpful.
Read Manga Online
Read Manga Online
Manga Online
Manga Online
Hooda Math

hala909 said...

Its nice to comment in this post.
Kizi 100/
Manga Online/
Manga Here/
Read Manga Online/
Read Manga Online

ADMIN said...

Google Chrome 2020
Google Chrome 2020 APK
Google Chrome 2020 Offline Installers
Google Chrome 2020 Latest Version
Google Chrome 2020 for Windows 10
Google Chrome 2020 for Windows 8
Google Chrome 2020 for Windows 7
Google Chrome 2020 for Windows 64 bit
Google Chrome 2020 for Windows 32 bit

ADMIN said...

Smadav Antivirus Update Terbaru 2020
Smadav 2020 update
Smadav 2020 for Windows
Smadav 2020 Offline Installer

«Oldest ‹Older   201 – 221 of 221   Newer› Newest»